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Thinking about creating and selling your own skin care products? Our clay mask recipes (Lavender, Sea Clay and Turmeric) are a great place to start. Don't let the list of ingredients intimidate you, they are easy to make. Because the recipe has such a large water content, they can be quite cost effective to sell. When selling skin care, there are some important things to keep in mind, including labeling and claiming what the product can do.
Mask Cosmetic Claims vs. Medical Claims
Depending on what claims you make, the product is classified as a drug, cosmetic or soap by the FDA. If your product claims to treat or heal the body in any way, it is considered a drug and requires additional testing. For your product to be considered a cosmetic, it can only claim to beautify, promote attractiveness or alter ones appearance. The clay masks are considered a cosmetic by the FDA. But, if you make a claim that the masks cure, treat or heal the skin, they are considered a drug. Learn more about medical vs. drug claims here.
So, if you're planning on adding a clay mask to your line'what can you say? Acceptable claims include saying the masks are moisturizing, conditioning, calming, skin-loving, beautifying, mattifying, or hydrating. You cannot advertise the masks as intended for certain skin conditions. For example, calling the mask a 'Sea Clay Mask for Acne,' implies that it is intended to cure acne. Even if it has beneficial properties for acne-prone skin, the product was not tested to treat the skin by the FDA.
Medical and cosmetic claims can be a little confusing and frustrating. I'm sure you have seen plenty of people selling their products by making medical claims. Every small business owner must make the decision for themselves to adhere to the rules of the FDA or not. I always recommend to err on the side of caution to protect you and your business. It's not worth the risk!
Labeling the Masks
Now, let's talk labeling. For each recipe, we included free downloadable labels that can be printed on label paper and applied to the jars. These labels are great for gifting to friends or for personal use. But if you're selling the masks, they need to be properly labeled with ingredients. To properly label your products, there are several rules to adhere to; click here to see the complete labeling guide by the FDA. It's not the most interesting subject matter, but reviewing labeling rules and regulations is a must for small business owners.
Let's take a look at the recipe for the Lavender Clay Mask, and go over how to properly label this product. The ingredients need to be listed in order of prominence in the recipe. The list of ingredients need to include the common name for the ingredient. Including the INCI name in parentheses is not required, but can be helpful for your customers. Learn more about INCI names and labeling here.
Lavender Clay Mask Recipe
21.4 oz. Distilled Water
1 oz. Argan Oil
1.3 oz. Avocado Oil
1 oz. Polawax Emulsifying Wax
0.8 oz. BTMS-50 Conditioning Wax
3.5 oz. Kaolin Clay
1 oz. Purple Brazilian Clay
2 mL Lavender 40/42 Essential Oil
0.5 oz. Evening Primrose Extract
0.2 oz. Optiphen
The ingredient list would look like this:
Water (Aqua), Kaolin Clay (Kaolinite), Avocado Oil (Persea Gratissima), Argan Oil (Argania Spinosa), Magnesium Aluminum Silicate, Montmorillonite, Kaolin, Mica, Emulsifying Wax NF, Behentrimonium Methosulfate, Cetyl Alcohol, Butylene Glycol, Fractionated Coconut Oil (Caprylic/Capric Triglyceride) Evening Primrose Oil (Oenothera Biennis Flower Extract), Phenoxyethanol, Caprylyl Glycol, Lavender Essential Oil (Lavandula Angustifolia)
The first few ingredients are straightforward. Water, kaolin clay, avocado oil and argan oil are listed along with their INCI names in parentheses. Including the INCI name in parentheses is optional. Then, we get to purple Brazilian clay, which is made up of several ingredients. The ingredients within the purple Brazilian Clay are listed, separated by commas.
Moving right along, we get to the Polawax Emulsifying Wax, which is a brand name and is protected by trade secret laws. The official INCI for that is 'Emulsifying Wax NF.' BTMS-50 is made up of different ingredients, so the individual ingredients are listed. The same goes for the evening primrose extract and Optiphen. Lavender 40/42 essential oil does not contain multiple ingredients, so the INCI name goes into the parentheses.
All the ingredients can look intimidating to a customer. So it's important to educate yourself about the ingredients in your products to address any questions or concerns. Choosing to not properly label the product in order to make it look 'safer' or more appealing is not the answer. Being able to address the importance of preservatives ('This product would grow mold without it!') or the importance of an emulsifier ('That's what binds together the water and skin-loving oils') gives your customers the ability to make informed decisions about the products they buy. It will also build trust in you as a maker, and in your company.
If you're looking for more labeling information and resources, check out the blog posts below. In addition, take the time to thoroughly read the Cosmetic Labeling Guide. If you find it overwhelming and boring (I hear you!), take it piece by piece and read small sections everyday. Marie Gale is also a fantastic resource on labeling; I highly recommend perusing her blog and investing in her book, Soap and Cosmetic Labeling.
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Don't miss out on the opportunity to grow your face mask business. Get started with ClickUp's Marketing Plan Template today!
Starting a face mask business is an exciting venture, but marketing your products effectively is the key to success. With ClickUp's Face Mask Business Marketing Plan Template, you can create a comprehensive marketing strategy that will take your business to the next level.
When using the Face Mask Business Marketing Plan Template, you'll enjoy these benefits:
With ClickUp's Face Mask Business Marketing Plan Template, you'll have all the tools you need to effectively execute and monitor your marketing initiatives.
ClickUp's Face Mask Business Marketing Plan Template provides a comprehensive solution to effectively manage your marketing strategy. Here are the main elements you'll find in this List template:
If you're starting a face mask business and need a solid marketing plan, follow these steps to make sure your brand gets the attention it deserves:
Before you can effectively market your face masks, you need to know who your ideal customers are. Consider factors such as age, gender, location, and interests. This will help you tailor your marketing efforts to reach the right audience.
Use custom fields in ClickUp to gather demographic information and create buyer personas for your target audience.
Determine what you want to achieve with your marketing efforts. Are you looking to increase brand awareness, drive online sales, or expand into new markets? Setting clear goals will help you stay focused and measure the success of your marketing campaigns.
Create Goals in ClickUp to track your marketing objectives and monitor progress towards achieving them.
Your face mask business needs a strong brand identity to stand out in the market. This includes a compelling logo, consistent color scheme, and a brand voice that resonates with your target audience. Make sure your brand identity reflects the values and unique selling points of your business.
Use the Board view in ClickUp to visually organize and brainstorm ideas for your brand identity, including logo designs, color palettes, and brand messaging.
To reach a wider audience, it's important to use a variety of marketing channels. This can include social media advertising, influencer partnerships, marketing, content marketing, and more. Develop a comprehensive marketing plan that utilizes multiple channels to maximize your reach and engagement.
Use Automations in ClickUp to streamline your marketing efforts, such as scheduling social media posts, sending automated campaigns, and tracking campaign performance.
By following these steps and utilizing the features in ClickUp, you can create an effective marketing plan for your face mask business and position yourself for success in a competitive market.
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